Celebrating Design Excellence: Crofts & Assinder Sponsors the Design Guild Mark

The Best in British Furniture Design

At Crofts & Assinder, craftsmanship and innovation have been at the heart of everything we do for over 150 years. Now, we’re taking our commitment to design excellence a step further. We’re proud to announce that Crofts & Assinder is the official sponsor of the Furniture category at the Design Guild Mark 2025, a prestigious award celebrating the very best in British furniture and product design.

Supporting the Design Guild Mark

Now more than ever, originality and craftsmanship matter. With design constantly evolving, it’s crucial to champion designers who push creative boundaries. The Design Guild Mark provides a platform for talented designers to gain the recognition they deserve, setting new benchmarks for the industry.

By sponsoring the Furniture category, we aim to:

✔ Support originality and innovation

Encouraging designers to push creative boundaries and redefine furniture aesthetics.

✔ Champion craftsmanship

Honouring pieces that showcase meticulous detail, superior materials, and expert craftsmanship.

✔ Elevate British design on a global scale

Ensuring that the UK’s rich heritage of furniture design continues to be recognised worldwide.

A New Chapter: Alexander Crofts as Chairman

In addition to our sponsorship, we are delighted that our CEO, Alexander Crofts, has been appointed Chairman of the Design Guild Mark. His vision for the future is one of growth and innovation, ensuring that the programme continues to evolve and provide a platform for the next generation of great designers.

Looking Ahead: The Future of Furniture Design

The landscape of furniture design is evolving, with an increasing focus on sustainability, material innovation, and timeless aesthetics. Designers are constantly seeking ways to blend tradition with modernity, creating pieces that are both functional and visually striking.

At Crofts & Assinder, we share this approach. Our expertise in luxury decorative hardware complements the vision of the Design Guild Mark, as we too strive to enhance interiors through high-quality craftsmanship and timeless design.

By sponsoring the Furniture category, we’re not just supporting designers, we’re helping to shape the future of furniture design. We believe that by recognising exceptional talent today, we can inspire even greater innovation in the years to come.

Join Us in Celebrating Excellence

We look forward to seeing this year’s Furniture category entries and celebrating the incredible talent shaping the future of interior design! Stay tuned for updates, and join us in championing the next wave of extraordinary British design.